“If only everything in life was as reliable as corporate malfeasance.”
With ABC Four Corners, Arbitrator Michael Fraser, a class action lawyer, FairWork Australia, Alan Fels (ex-ACCC), a cohort of highly sympathetic and apparently disadvantaged ex-staffers (plus a changeorg petition) lining up to ruin their reputation (a process of over 18months it seems) , my only query from a PR disaster and reputation “good call/bad call” viewpoint is; “Why did it take them so long to intercept and try to clean up the issue, far less issue any PR messaging on the topic?”
It’s like giving Man Utd 3 goals of a start and hoping to score 4 in the second half.
Yet while hubris is no asset to PR, will it really cause a significant change in the purchase habits of convenience shoppers in a country that’s somewhat insensitive to race disadvantage? Stay tuned…
In sports – think AFL, cricket and NRL for example – we often see how the PR gaffes of individuals or small groups have the ability to tarnish the reputation of the code or sport they represent. To my PR eyes, Tennis Australia is experiencing it differently; despite being dragged into unseemly PR disasters via the childlike antics of Messrs Tomic and Kyrgios, the public is able to clearly see where the root of the wrongs lie. It’s said that you can’t control your reputation, only your character. Culpability for these repeated, tennis-related PR disasters lies squarely at the baby feet of a couple of flawed characters whose actions speak as loud as their often immature utterances. I hope they will soon listen to the experience, strength and wisdom that, surely, must be being offered to them.