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From Simon Bronson and ‘You Thought We Wouldnt Notice’ site, it’s bad PR time for ad agency DDB (in Sweden) and its client McDonalds. They stand accused of ripping off and refusing to acknowledge or pay, the guy (Cyriak) http://www.cyriak.co.uk/beard-comparison.html  who originally conceived an Ad concept. The theft looks so blatant, there can be little room for anything less than an agency apology and recompense, surely? If DDB was under any illusion as to the strength of stakeholder feeling, they should read the social media comments on Cyriak’s site, and also on YouTube. http://uk.youtube.com/watch?v=Itl08AFJOZI

Ta to Brons and YTWWN.