Best blog job campaign undermined by agency numbnuts?

Nice to be able to report of a really neat bit of PR, instead of the usual blundersCongratulations to the PRs at Tourism Queensland for a corker of a PR initiative. Read comments below!! Looks like Cummins Nitro (the concept agency) stuffed it by faking an eager job applicant!!!!!! Faaaaahhhrrrkkkk! They’re offering some lucky soul the chance to promote the Great Barrier Reef primarily via Social Media tools such as weekly blogs, a photo diary, video updates, plus ongoing media interviews. The PR idea is already (unsurprisingly) generating strong global PR interest. The salary is $150,000 for a six-month stint; interested, anyone?

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2 thoughts on “Best blog job campaign undermined by agency numbnuts?

  1. Gerry says:

    Thanks Bazza…I’m speechless if this is true. G

    Like

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