Hill & Knowlton Aussie GM slates client biz via Twitter

A marketer who jumped into a senior PR role 10 months ago seems to have displayed what might be described as a “lack of stakeholder awareness”. Mumbrella reports that H&K’s Fergus Kibble questioned the validity of a client-related business activity; not just once, but several times over a few weeks. Being skilled repu mgmt experts, H&K seems to have hunkered down; Fergus has blocked off his Twitter account, the CEO is not available and when chased by a Mumbrella sleuth, Dr Mumbo was told the entire PR team (for the related account) was out. Blog commentary seems divided whether Fergy did anything wrong.

Mumbo reports: “Ironically, last September Kibble gave a presentation on the best ways for brands to use Twitter in which he told delegates”: “In this space in particular we tend to go towards the negative that something terrible’s going to happen, but also really good things can happen as well.”

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One thought on “Hill & Knowlton Aussie GM slates client biz via Twitter

  1. Nisha Pawar says:

    This was a very interesting article. I found a webcast which details the negatives of social media in regards to PR. It makes for some interesting viewing, touching on some of the points you ave made here. Take a look http://prperspectives.tumblr.com/post/398433612/exploring-social-media-in-pr

    Like

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