PR Disasters 2013 – nominations and data flowing in

Reviewing the candidates and numbers for 2013’s Annual PR Disasters Awards is proving challenging; the feeling is that sport may very much dominate the field rather than previous years which saw government and corporate PR disasters abound. Just to whet your appetite, prospective candidates (in no particular order yet) for the Awards include:
Political expense abuse claims
Tom Waterhouse/Gai Waterhouse/John Singleton snafu
Essendon Bombers* performance drug scandal
MP Geoff Shaw court and stakeholder skirmishes
Collingwood boss Eddie Maguire’s King Kong gaffe
Myer’s Bernie Brookes NDIS pronouncements
VW car recall
Australian government phone spy scandal with SBY
Mark Textor tweet
Cronulla Sharks doping allegations
Young political candidate media gaffes

What stands out for you as the Aussie PR blunder of the last year?

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One thought on “PR Disasters 2013 – nominations and data flowing in

  1. Garbi D says:

    I would like to nominate Bedele Brewery, a local subsidiary of the Dutch beer maker Heineken NV in Ethiopia for the 2013 PR disasters nomination.

    The PR disaster of this company is catching fire at hashtag – #BoycottBedele.

    More information at:


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