As well-documented as Bronwyn Bishop’s #choppergate affair has been, the most enjoyable part has been seeing the creative memes generated by thenewdaily, Daily Mail and singhstation. Thanks all!
As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading →
As we assess the data for 2014’s Australian PR Disasters Awards, two heavyweight teams are emerging as the main column centimetre negativity contenders; a) Tony Abbott’s coalition government and b) the NRL’s most wayward rugby stars. While political players such as George Brandis and Scott Morrison did their best to stain and murder their personal and party reputations by seeking to punish whistleblowers and asylum seekers respectively, several rugger buggers created a trickle of bad press over their oral (Todd Carney) and public (Greg Bird) urination episodes that, in turn, created a stream/torrent of social and MSM media criticism. Some surprise contenders such as Zoos SA’s attempt to marginalise a local ice cream supplier in favour of a palm-oil favouring globalcorp raised hackles in Adelaide, while coffee and coffee magnate Phillip De Bella’s expletive-infused Facebook rants had Brizzie caffeine lovers in a froth. And while Rupert Murdoch made a late charge with his emotionally-vapid, corporation-aggrandising Tweet over the #sydneysiege, it’s increasingly looking like PM Abbott will snatch the Award with his globe-spanning “shirtfront” proclamation – we will announce the winners very soon.
Seems like a list of some the usual suspects – celebs, footballers, politicians – lining up to take the 2014 PR disasters awards this year past. Some of the contenders include: NRL’s Paul Gallen (c-tweet), PM Tony Abbott (wink wink), James ‘Punchy’ Packer, Malaysia Airlines, and even a late overseas entry from a Mr William Cosby
Your nominations before we start crunching the data, please…
Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session seminar series for IABC International, PR analyst and author of the book ‘Public Relations Disasters’ Gerry McCusker shares his thoughts in a year of celebrity social media stuff-ups and suggests a new engagement ethos for ORM.
The power – and pain – of agenda-driven social media lobbying has curdled (pun 1) the relationship between the Fleurieu Milk and Yoghurt Company and some of its online detractors, specifically Restore Australia. Anti-Islamisation activists have targeted and bombarded the South Australian Fleurieu dairy company in many prominent social media channels; channels that offer unexpurgated commentary and unedited critiques often prove fertile breeding grounds for a culture (pun 2) of brand-bashing and, oftentimes, personally-biased and uninformed venting.
In posting this, my aim is not to defend nor attack either interest in this incident but simply to illustrate a modern PR disaster dynamic; that what starts small online, can snowball into a capital city news report and eventually move onto our national TV news screens. Social media is all about reputation, as well as stakeholder engagement and influence. Hat-tip (pun 3) to Zazzle for the image.